Google Gemini

Designed graphics for Google Gemini's Instagram which involved a fascinating intersection of cutting-edge AI capability and Google's clean, approachable brand aesthetic. The core challenge was to translate the power and versatility of Gemini – its ability to understand and generate text, images, code, and more – into compelling, easily digestible Instagram content. We as a team created a visual language that feels both futuristic and human-centric. Graphics combines sleek and minimalist Google branding, while also incorporating dynamic elements showcasing AI. These designs aim to educate and inspire, making the complexities of AI accessible and exciting to a broad Instagram audience, encouraging interaction and showcasing the creative potential Gemini unlocks.

With this design direction we started with a base of 25,000 followers and currently have 111K. We grew the views by 600m.

Check out the IG here.

Client: Google Gemini
Agency: Instrument
Role: Art Director (concept, content creation, design)